In today's crowded B2B landscape, building meaningful, personalized connections is critical to business success. LifeTagger, a cutting-edge software company, is revolutionizing how businesses engage and communicate with their clients, vendors, and customers. Last week, LifeTagger received a $250,000 investment from South Carolina Research Authority's (SCRA) investment arm, SC Launch Inc. This marks the second major investment for the South Carolina-based company, following a $100,000 investment in 2022 after LifeTagger joined the SCRA as a Member Company in 2021.
“Imagine sharing detailed information about your product or service within the context of proximity. This is what the LifeTagger team has developed, and it has the potential to help any business grow exponentially,” said SCRA Senior Investment Manager Mitch Smith. “Also, the LifeTagger platform allows users to deliver the right message, the right content, or start the right workflow to the right audience from a simple-to-use dashboard.”
LifeTagger's software offers personalized solutions for onboarding, product-specific instructions, and customer engagement. The platform enables businesses to share product documents or training materials with employees, while connecting them to relevant content, FAQs, and personalized videos from team members. With a focus on overcoming B2B challenges, LifeTagger helps businesses craft impactful content and reach new audiences in creative ways. Their mission is to maximize the effectiveness of content by delivering it precisely when and where it is needed.
“This new investment is a strong endorsement of the innovation we're spearheading at LifeTagger,” said Marlon Brown, Co-founder of LifeTagger. “Our platform helps businesses connect with their customers, employees, and stakeholders through personalized, timely interactions without overwhelming them. With continued support from SCRA and SC Launch, we are excited to push our technology even further, transforming how companies engage and grow in a digital-first world.”
Matt Bell, Executive Director of SC Launch Inc., added, “We were intrigued by LifeTagger’s idea and have been impressed with the app’s capabilities and implementation. The technology provides a solution for businesses grappling with data silos, legacy systems, and integrating AI into their marketing efforts.”
LifeTagger’s software goes beyond B2B interactions, offering proximity tools that help businesses retarget customers in ways that drive reconnection with products and services without excessive ads. With its comprehensive suite of tools, LifeTagger enables businesses to enhance user experiences, gather valuable data, segment audiences, and track user engagement from clicks to purchases.
About LifeTagger Inc.
LifeTagger, Inc is a venture backed B2B SaaS company based in South Carolina established in 2019. At LifeTagger, our mission is to enhance the effectiveness of content by delivering it precisely when and where it matters most. We empower businesses to connect with their audiences in the most relevant contexts, ensuring that every interaction is purposeful and impactful.
About SC Launch Inc.
Established in 2006, SC Launch Inc. is the investment affiliate of the South Carolina Research Authority. The independent, nonprofit corporation provides convertible loans and investment funding to qualifying SCRA Member Companies. The returns on this funding provide additional coaching and grants to next-generation technology startups.
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