You can now add marketing pixels from leading platforms like Google Analytics, Facebook, Twitter, and CRM's like Hubspot directly into your LifeTags and LifeCodes. This means you'll have powerful insights and enhanced campaign performance right at your fingertips.
What is a Marketing Pixel?
Marketing pixels, aka tracking pixels, are essentially these tiny snippets of code that allow you to gather information about visitors on a website—how they browse, what type of ads they click on, etc.
This behavior data helps you, as a business, send the user paid ads that are likely to be most interesting to them. Tracking pixels are also used to measure a marketing campaign’s performance, track conversions, and build an audience base.